Online Advertising

Online advertising refers to the practice of displaying advertisements to users who are browsing the internet. In reinforcement learning AI, online advertising is a popular use case as it requires real-time decision making based on user behavior. Reinforcement learning algorithms can be used to learn user preferences and optimize advertising campaigns by selecting the most relevant ads for each user.

The process involves showing different ads to different users and measuring the effectiveness of each ad by monitoring user engagement, such as clicks or conversions. Reinforcement learning algorithms then use this feedback to adjust the advertising strategy in real time, maximizing the return on investment for the advertiser. Online advertising in reinforcement learning AI is a dynamic and constantly evolving field, with new algorithms and techniques being developed to improve the accuracy and efficiency of ad targeting.